KPIs to Track Social Media Success

Jun 25, 2020 3:39:40 AM / by Himanshu Patil posted in social media engagements, social media tracking, KPIs

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KPIs to Track Social Media Success

Every business in every niche has some sort of online and/ or social media presence—deliberate or not. Sometimes, this is simply informational for existing customers, while in other cases, it’s a full-on part of their marketing plan. The volume of social media users out there make it tempting for any company to expand its marketing efforts, but this comes with a disclaimer. You can’t take a one-size-fits-all approach to social media. Your niche, customer demographics, and product will all impact the ideal path to success.

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How To Respond To A Social Media Faux Pas

Jun 25, 2020 3:11:42 AM / by Himanshu Patil posted in social media management

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Social media has evolved from a niche option to a central part of every company’s marketing strategy. However, with that comes greater consequences when things go awry. Every year, we see examples of major companies making mistakes and flubs on social media

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Tips For Successful Influencer Partnerships

Jun 24, 2020 2:55:04 AM / by Himanshu Patil posted in influencer marketing

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Nowadays, the best place to gain wider brand exposure is through social media platforms. This is where almost everyone spends their time in between their daily responsibilities. Through these websites, businesses can create a more organic and personalized relationship with their target audience.

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Alternative to Hootsuite, Sprout And Agorapulse to Manage your Social Media

Jun 5, 2020 8:22:28 AM / by Himanshu Patil posted in social media marketing

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You are on our blog page as you are highly interested in CloudSocial, and that is amazing! Although Hootsuite, Sprout and Agorapulse are all-in-one social media handling tools, we would like to make stuff simpler, effective, and more productive through CloudSocial.

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How To Grow Your Linkedin Network

Jun 3, 2020 12:22:35 AM / by Himanshu Patil posted in social media management, linkedin

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That LinkedIn is the #One and dominant professional networking platform is beyond doubt. But it requires a lot off diligent effort to build your network. Here are some tips, more from a personal profile point of view.

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The Gig Economy was ahead of the novel Coronavirus

May 13, 2020 3:07:28 AM / by Prabhakar Mundkur posted in social media engagements, economy

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If you are seeing the average high-flying corporate executive sweating it out on the new way of working from home, you know who is having a quiet laugh. The inconspicuous gigger!

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Is Advertising Really Dead?

May 13, 2020 2:37:02 AM / by Prabhakar Mundkur posted in social media management

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How Celebrity Endorsements have Evolved

May 12, 2020 10:34:02 AM / by Prabhakar Mundkur posted in social media marketing, Sentiment analysis, social media tracking

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How Can Brands Play A Re-assuring Role during Coronavirus

May 12, 2020 8:53:14 AM / by Prabhakar Mundkur posted in social media management, covid19

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When a major crisis overcomes the world there are many facets of the consumer that need to be addressed. If it is a pandemic like this Covid-19, obviously there is the primary concern for health and if I will be affected, and what I need to do to prevent myself from getting infected. But there is another important side to this isn’t it?  And that is the financial aspect.  Stock markets seem to be in free fall, interest rates are dropping - in some countries like the US close to zero. So, I am also worried about my money situation both for now and in the future.  And of course, thirdly, the stress of everyday living. Running out of necessities and essentials. That then is a pretty broad landscape for marketers in general to address.

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Online Brand Reputation Management through Digital Media

Apr 3, 2020 9:44:01 AM / by Himanshu Patil posted in social sharing, social media engagements

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A brand becomes synonymous with a particular product or service due to its pool of loyal and socially privileged customers. It can quickly perish into the void if customer satisfaction is not met according to expectations. From bad reviews to aggressive social media posts, all these actions propagate as wildfire, which can lead to ejecting criticism and damaging effects. Further, these actions can take a toll on the brand value, and the associated business might crumble into nothingness.

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