Millions of brands are sharing tons of content on social media platforms. Simple posting might make your business brand lost among many other social brands. Therefore, scaling up your social media strategy has become inevitable. In this blog post, we will share to devise an upgraded social media strategy, so you can increase brand reach, engagement, and other KPIs.
Social media sentiment analysis, also known as sentiment analysis is a kind of social media listening along with analyzing the sentiments. Social media experts can judge the sentiments (positive, neutral, and negative) of audiences with this method.
Organic social media marketing is not sufficient due to changing rules and algorithms of social media platforms. For example, Facebook does not show the posts of a Facebook page on the news feed until someone has put the page into the favourite list or someone shares that post publically. All these and many other changes have made paid social media marketing necessary to receive expected social media engagement.
Social media engagement is one of the important key performance indicators to be measured. Increasing engagement is often considered a tough job by social media marketers, but this blog post makes this tough job easy for you. Read on to know how to increase social media engagement.
Social media platforms are giving a real business to companies. Thus, keeping business active on different social networking platforms is necessary for companies. To receive more engagement and higher benefits, social media experts need to follow a strategic schedule of posting. Social media posting can be performed in two ways:
Social media marketing strategy means devising an outline with all details related to reaching prospects and customers. This strategy must contain all details related to different activities to be used for marketing on each social media marketing platform.
Social listening is one of the important metrics followed by marketers to create their strategy. This is the reason social media listening tool of different kinds are getting popular. Social media monitoring and social media listening are two different things. Thus, in this blog post, we will share what is social listening and why it is important to use it.
Creating a social media posting calendar well in advance can be a great habit. It will make sure you share quality posts on social media and enjoy watching improving performance charts on social media monitoring tools.
Who are Influencers?
In June 2020, a user complained about gaps in the service provided by an Indian SaaS startup. He took to Twitter to share his disappointment and tagged the company’s handle garnishing it with some wicked hashtags. Since the company was active on the micro-blogging platform, a customer care executive quickly got in touch with the user and took the issue behind the wall of direct messaging. The tweet soon flew under the radar of the company’s followers and that of the user’s. But there was something else brewing in a neighbouring network.