Social media platforms have been influencing the lives and decisions of many. Therefore, marketing on all major social networking sites can indeed give amazing returns to the businesses. However, imitating competitors or posting for the sake of it would not yield any fruitful results.
Social listening is one of the important metrics followed by marketers to create their strategy. This is the reason social media listening tool of different kinds are getting popular. Social media monitoring and social media listening are two different things. Thus, in this blog post, we will share what is social listening and why it is important to use it.