Startups often ignore marketing because of the compressed budget. However, startups can perform some digital marketing activities themselves without taking the help of marketing agencies. Social media marketing is one of the activities that any startup can use to leverage excellent benefits. Of course, the right strategy and tools would be needed to incur the best returns.
Social media marketing is an effective way to reach out to your brand followers and targeted audiences to create a buzz and sales opportunities. To hit the bull’s eye, you need to define a successful social media marketing strategy.
According to a statistic shared by one of the social media monitoring tools, only 9% of people tag the brand. It means 91% of mentions go unnoticed and unaddressed. This can cause an impact on the brand’s value and position. This must have cleared the importance of brand monitoring, but to make it clearer, we will share more information related to brand monitoring and its importance.
Social media marketing strategy means devising an outline with all details related to reaching prospects and customers. This strategy must contain all details related to different activities to be used for marketing on each social media marketing platform.
Social listening is one of the important metrics followed by marketers to create their strategy. This is the reason social media listening tool of different kinds are getting popular. Social media monitoring and social media listening are two different things. Thus, in this blog post, we will share what is social listening and why it is important to use it.