In June 2020, a user complained about gaps in the service provided by an Indian SaaS startup. He took to Twitter to share his disappointment and tagged the company’s handle garnishing it with some wicked hashtags. Since the company was active on the micro-blogging platform, a customer care executive quickly got in touch with the user and took the issue behind the wall of direct messaging. The tweet soon flew under the radar of the company’s followers and that of the user’s. But there was something else brewing in a neighbouring network.
Social media has evolved from a niche option to a central part of every company’s marketing strategy. However, with that comes greater consequences when things go awry. Every year, we see examples of major companies making mistakes and flubs on social media
That LinkedIn is the #One and dominant professional networking platform is beyond doubt. But it requires a lot off diligent effort to build your network. Here are some tips, more from a personal profile point of view.
When a major crisis overcomes the world there are many facets of the consumer that need to be addressed. If it is a pandemic like this Covid-19, obviously there is the primary concern for health and if I will be affected, and what I need to do to prevent myself from getting infected. But there is another important side to this isn’t it? And that is the financial aspect. Stock markets seem to be in free fall, interest rates are dropping - in some countries like the US close to zero. So, I am also worried about my money situation both for now and in the future. And of course, thirdly, the stress of everyday living. Running out of necessities and essentials. That then is a pretty broad landscape for marketers in general to address.
The bottom of the Pyramid marketing became extremely popular back in the year 2004. Back then, the bottom of the pyramid meant the marketing of the products to the people at the bottom. Not much long ago, the consumer was well-thought-out to be at the bottom of the pyramid. On the other side, today, social media marketing is the main essence of any business.
Digital marketing agencies, around the world, are complaining about the high price they are paying for their digital marketing tools…and quite rightly so. The cost of social media management has gone up since 2015 and the chances of it going down are bleak.
Social media platforms like Facebook, Instagram, Twitter, and even emerging ones like Snapchat increase accessibility and reach to people. Also, the professional ones such as LinkedIn let you engage with different interacting activities to connect with other professionals and businesses all over the internet.