The job of a social media marketer may look fun as they spend their whole day on social media platforms, but there is another side of the coin. They have to manage multiple social media accounts and need to work on different complex aspects. One of them is to the right time to post.
According to a statistic shared by one of the social media monitoring tools, only 9% of people tag the brand. It means 91% of mentions go unnoticed and unaddressed. This can cause an impact on the brand’s value and position. This must have cleared the importance of brand monitoring, but to make it clearer, we will share more information related to brand monitoring and its importance.
Social media sentiment analysis, also known as sentiment analysis is a kind of social media listening along with analyzing the sentiments. Social media experts can judge the sentiments (positive, neutral, and negative) of audiences with this method.
Social listening is one of the important metrics followed by marketers to create their strategy. This is the reason social media listening tool of different kinds are getting popular. Social media monitoring and social media listening are two different things. Thus, in this blog post, we will share what is social listening and why it is important to use it.
Creating a social media posting calendar well in advance can be a great habit. It will make sure you share quality posts on social media and enjoy watching improving performance charts on social media monitoring tools.
In June 2020, a user complained about gaps in the service provided by an Indian SaaS startup. He took to Twitter to share his disappointment and tagged the company’s handle garnishing it with some wicked hashtags. Since the company was active on the micro-blogging platform, a customer care executive quickly got in touch with the user and took the issue behind the wall of direct messaging. The tweet soon flew under the radar of the company’s followers and that of the user’s. But there was something else brewing in a neighbouring network.
Businesses usually have a presence on multiple social media marketing platforms. Managing multiple social accounts on different platforms is not an easy job. Often, the staff spends all their day in managing too many accounts with degrading productivity. The leading social media management service providers have shared the pro tips in a step-wise manner that can help you simplify managing multiple social media accounts and receiving better results.