In the market, there are hundreds of social media management tools available, out of which, some of them are really prominent to be used as a social media marketing and management tool. However, there is a question, which puts many marketers in a dilemma, which is: Does the use of social media management tools hurt results?
You are on our blog page as you are highly interested in CloudSocial, and that is amazing! Although Hootsuite, Sprout and Agorapulse are all-in-one social media handling tools, we would like to make stuff simpler, effective, and more productive through CloudSocial.
As the world went digital, social media marketing has become a vital aspect of any business. There are numerous firms and organizations out there that are promoting their brand on social media to a great extent. And then some are not at all using social media effectively. Most people do not have any idea of how to use this social media, and hence, they are unable to use it as effectively as they want.
Whether you are maintaining your own company’s social media tools or you doing it on behalf of a client, managing multiple social accounts is not an easy task. It is not just about posting the content but tracking the responses and reciprocating to the engagement is what counts. And that is where we fail to deliver.
We now all know that social media channels have become the main hunting ground for getting new clients in our bag. However, managing multiple accounts is certainly a pain point that we all desire to avoid. But guess what! Your wish has been granted!
Marketing has evolved over the years from being a predominantly outbound model to being predominantly inbound. The reason for this the fact that consumers are now more in control of the content they consume. This has presented the modern-day marketer with the challenge of getting their message to reach the right audience at the right time (not forgetting the right platform).