Organic social media marketing is not sufficient due to changing rules and algorithms of social media platforms. For example, Facebook does not show the posts of a Facebook page on the news feed until someone has put the page into the favourite list or someone shares that post publically. All these and many other changes have made paid social media marketing necessary to receive expected social media engagement.
Social media marketing strategy means devising an outline with all details related to reaching prospects and customers. This strategy must contain all details related to different activities to be used for marketing on each social media marketing platform.