KPIs to Track Social Media Success
Every business in every niche has some sort of online and/ or social media presence—deliberate or not. Sometimes, this is simply informational for existing customers, while in other cases, it’s a full-on part of their marketing plan. The volume of social media users out there make it tempting for any company to expand its marketing efforts, but this comes with a disclaimer. You can’t take a one-size-fits-all approach to social media. Your niche, customer demographics, and product will all impact the ideal path to success.