A brand becomes synonymous with a particular product or service due to its pool of loyal and socially privileged customers. It can quickly perish into the void if customer satisfaction is not met according to expectations. From bad reviews to aggressive social media posts, all these actions propagate as wildfire, which can lead to ejecting criticism and damaging effects. Further, these actions can take a toll on the brand value, and the associated business might crumble into nothingness.
Social media platforms like Facebook, Instagram, Twitter, and even emerging ones like Snapchat increase accessibility and reach to people. Also, the professional ones such as LinkedIn let you engage with different interacting activities to connect with other professionals and businesses all over the internet.