In June 2020, a user complained about gaps in the service provided by an Indian SaaS startup. He took to Twitter to share his disappointment and tagged the company’s handle garnishing it with some wicked hashtags. Since the company was active on the micro-blogging platform, a customer care executive quickly got in touch with the user and took the issue behind the wall of direct messaging. The tweet soon flew under the radar of the company’s followers and that of the user’s. But there was something else brewing in a neighbouring network.
Forget about sales, advertising, marketing, or digital media for a minute. For a while, just consider about your business. What is the number one problem for your business today? What is the age-old issue that, if you fixed, would assure business promotion?
Social media platforms like Facebook, Instagram, Twitter, and even emerging ones like Snapchat increase accessibility and reach to people. Also, the professional ones such as LinkedIn let you engage with different interacting activities to connect with other professionals and businesses all over the internet.